Field notes on measuring live events.
Practical guides for agencies and brand teams — how event measurement works, how to do it well, and how to keep it privacy-safe.
August 7, 2026
The event producer's guide to privacy-safe crowd measurement
What GDPR-aware crowd analytics looks like, the questions to ask any measurement vendor, and the signage and consent basics for live events.
Read the guide →August 7, 2026
What is event analytics? A plain-English guide for experiential teams
What event analytics measures, the four ways to count a crowd, and how to pick a method — written for agencies and brand teams, not data scientists.
Read the guide →August 7, 2026
How to measure a brand activation: a practical playbook
A step-by-step guide to instrumenting an activation — defining success, drawing zones, reading the funnel, and turning numbers into a client debrief.
Read the guide →How we write
Every post is checked against what our platform actually does. We don't publish accuracy statistics we haven't validated, we label estimated metrics as estimates, and when a competing method genuinely wins for a use case, we say so. Dates are real; posts are updated (and marked updated) when facts change. Spot an error? Tell us — we'll fix it and credit you.