Measure who actually saw your out-of-home.
For billboards, digital signage, and street-level placements — count the people in view, how many faced the panel, and how long they lingered. Anonymously, with no facial recognition.
What's hard about it.
OOH is often sold on modeled estimates of who might pass by. Brands increasingly want measured proof of the real audience in front of the panel — not a traffic model.
The numbers that matter here.
Every metric comes from a single camera with a view of the placement — a standard camera, no proprietary sensors.
People in view
A count of the passers-by who had the opportunity to see the placement — measured, not modeled.
Attention signal
An estimate of how many people faced the panel — a directional read on visual attention, not just presence.
Time in view
How long people stayed within sight of the placement, a proxy for dwell and exposure.
Peak exposure times
When the placement reached the most people, to plan creative rotation and day-parting.
Audience mix (estimated)
Optional aggregate age-band and gender estimates for the audience in view — never per-person, no one identified, off by default and enabled per placement with explicit sign-off.
People in view
12,400
Attention
22% EST.
Time in view
4.2s
Exposure by daypart
Other things we measure.
Show who actually saw your placement.
Book a demo and we'll walk through the live dashboard and a sample report for a setup like yours.