Measure activations that usually go unmeasured.
Pop-up experiences and brand activations are built to create moments. Prove they created impact, too — with numbers that hold up in the client debrief.
What's hard about it.
Activations are judged on feel and a headcount guess. When the budget review comes, there's rarely hard evidence that the spend drove attention or action.
The numbers that matter here.
Every metric comes from the cameras already on site — no sensors, no installs.
True footfall
The real number of people who engaged — not phones, not a clicker estimate.
Dwell at hero moments
How long visitors lingered at the centerpiece installation or display.
Action-zone conversion
The share of visitors who reached a sampling, sign-up, or QR zone — the metric brands ask for first.
Density & peak times
When and where crowds formed, so you can prove the busy moments and staff the next one.
True footfall
3,120
unique visitors
Dwell at hero
1m 42s
Action-zone conv.
18%
reached sampling bar
Zone engagement — visitors
Other things we measure.
Prove your next activation worked.
Book a demo and we'll walk through the live dashboard and a sample report for a setup like yours.