Compare every activation on the same yardstick.
Standardize how you measure live events — across agencies, markets, and campaigns — so an activation can finally be compared to your digital spend.
Why live events are hard to measure.
Every agency reports differently
One sends a clicker count, another sends social screenshots. There's no way to compare two activations, let alone a quarter of them.
Live events are a data black hole
Your digital campaigns have dashboards down to the impression. Your experiential spend comes back as a PDF of vibes.
ROI is asserted, not shown
You're asked to justify experiential budgets with numbers you don't actually have — and can't independently verify.
One standard for every activation.
Standardized metrics, every event
The same headcount, dwell, and engagement definitions across all your activations and agencies — so the numbers are finally comparable.
Apples-to-apples ROI
Cost-per-engagement, cost-per-visitor, cost-per-impression — calculated the same way everywhere, so you can rank activations honestly.
Anonymous & defensible
No facial recognition, no video stored — only derived metrics. A privacy posture your legal and procurement teams can sign off on.
No hardware mandates
Works with whatever cameras your agencies already use on site. You set the measurement standard without dictating their kit.
Make experiential measurable — everywhere.
Book a demo and we'll show how a standardized report looks across different event types and agencies.